Digital Marketing Course Details

The content of this course is designed, explained and demonstrated with examples by SEO professionals who all have come together for a single purpose; to share their experience and to help you become an effective SEO expert. There are videos for each section, which will reinforce your concepts with an example and its explanation. You will be given requirements based on real life SEO projects using which you will be required to develop project modules for the same. A combination of all this would certainly take you places you have never been before.

Digital Marketing Highlights

Course Duration

2 Month



Delivery Mode

Classroom Training

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Project Managers
Data Mining Experts


SEO Module

  • Introduction to Online Search
  • Understand how Search Engines Work
  • Understand Google Page Rank
  • Introduction to Search Engines Optimisation
  • How to build an Accessible site?
  • Keyword Research and Optimisation
  • Link Building Strategies
  • Useful tools for SEO
  • The past, present and future of SEO

SEM Module

  • Introduction to Internet and Search Engine Marketing.
  • Getting started with Google Adwords
  • Adwords Account Structure
  • Navigating in Google Adwords
  • Working with keywords
  • Creating Ads in Google Words
  • Creating and Managing your First Ad Campaign
  • Adwords Reporting and Account Performance Reports
SMM Module
  • Beginners Guide to the World of SMM
  • Why Social Media?
  • Getting Started with Social Media
  • Building relationships via Facebook
  • Building relationships via Twitter
  • Building relationships via LinkedIN
  • Marketing with YouTube
  • Handling Positive and Negative Comments
  • Social Media Content Base Creation
  • Who is Doing it Right?
Web Analytics
  • Analytics 101
  • Web Analytics and Intelligence Tools
  • Basics Metrics Demystified
  • Introduction to Google Analytics
  • Goals and Actionable Insights
  • Data Management
  • Social Media Analytics
  • Social Media Goals and KPI’s
  • Tools for Social Media Analytics
Online Reputation Management
  • What is ORM?
  • Need and Benefits of ORM
  • Case Studies
  • Getting started with ORM
  • Building it right and tools required